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People Don’t Buy Products, They Buy Better Versions of Themselves | by Zander Nethercutt | Medium
People Don’t Buy Products, They Buy Better Versions of Themselves | by Zander Nethercutt | Medium
- People don’t buy products because of what those products do, they buy products because of what they can do, or what they imagine they can do with them. - 99% of people don’t care about features; what they do care about is what they will become. - As a result of social media and the Internet, our generation is more conscious of how we are perceived by friends, family, colleges, jobs, and even people we’ve never met. - In this society of ultra-conscious consumers, successful brands will be those that make consumers feel the way they want to feel about themselves.
·medium.com·
People Don’t Buy Products, They Buy Better Versions of Themselves | by Zander Nethercutt | Medium
How I Use Twitter - The Bootstrapped Founder
How I Use Twitter - The Bootstrapped Founder
Engagement, Content, and Sharing: Here is how I leverage Twitter to build an audience and meaningfully connect with my followers.
·thebootstrappedfounder.com·
How I Use Twitter - The Bootstrapped Founder
No one cares about you | Seth's Blog
No one cares about you | Seth's Blog
Some brand new juicy videos from American Express. Special incredible bonus: Tom Peters, too. ["No one cares about you" refers to a riff in the video. Radio, TV and magazines care a…
·seths.blog·
No one cares about you | Seth's Blog
effort - bookbear express
effort - bookbear express
I don’t want to pretend like I’m too good for ugliness, for effort, when I know very well that it’s the price that unlocks everything beautiful in the world.
·ava.substack.com·
effort - bookbear express
Around the Block on Vimeo
Around the Block on Vimeo
'Around the Block' is a passion project of mine that focuses on street artist David Zinn. I began work on it through my own sense of creative frustration, with the loose idea being 'I want to go and make a film about a street artist'. But when it came to editing it, it felt more apt for it to become an analogy for what it's like to be involved in the creative process that perhaps anyone in a creative industry can identify with. Much like David finds inspiration in the cracks, streaks and specks on the pavement, I personally find that getting out and finding shots with a camera in my hand is...
·vimeo.com·
Around the Block on Vimeo
How to Turn Pro, From the Warrior Artist, Steven Pressfield
How to Turn Pro, From the Warrior Artist, Steven Pressfield
I don't remember when I first read The War of Art, but I know it changed my life. Of all of the books I have read since then, there are few I have returned to more often. Why? Because Steven Pressfield teaches you how to be an artist—a professional one. [...]
·forbes.com·
How to Turn Pro, From the Warrior Artist, Steven Pressfield
"Make Good Art" by Neil Gaiman
"Make Good Art" by Neil Gaiman
Background This speech was delivered as the keynote address for the May 17, 2012 commencement ceremony at The University of the Arts. Speech Transcript I never really expected to find myself giving advice to people graduating from an establishment of higher education. I never graduated from any such establishment. I never even started at one. […]
·jamesclear.com·
"Make Good Art" by Neil Gaiman
Secrets of the Creative Brain
Secrets of the Creative Brain
A leading neuroscientist who has spent decades studying creativity shares her research on where genius comes from, whether it is dependent on high IQ—and why it is so often accompanied by mental illness.
·theatlantic.com·
Secrets of the Creative Brain
9 Stoic Principles Every Creative Needs To Thrive
9 Stoic Principles Every Creative Needs To Thrive
“Most people don’t understand what Stoic is. They think that a Stoic wants to sort of be robust, no positive nor negative emotions, get rid of [their] attachment from the world…My definition is a Stoic Sage is someone who transforms fear into prudence, pain into transformation, mistakes into initiation, and desire into undertaking. Someone who […]
·dailystoic.com·
9 Stoic Principles Every Creative Needs To Thrive
The Seeds That Seymour Sowed
The Seeds That Seymour Sowed
(I wrote this essay as the Foreword to the new edition of Seymour Papert’s classic book Mindstorms.)
·medium.com·
The Seeds That Seymour Sowed
Why You Should Share Your Ideas Online - Stew Fortier
Why You Should Share Your Ideas Online - Stew Fortier
The internet is a money printer for smart people willing to share their ideas online. It's created two unprecedented opportunities...
·stewfortier.com·
Why You Should Share Your Ideas Online - Stew Fortier